About Us
Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.
We would welcome the opportunity to earn your trust and deliver you the best service in the industry.
We have a complete service shop for your figure skating and dancing needs.

Julie R Dancewear opened its doors in 2004 to the dancers, skaters and gymnasts in Beaver Dam, Wisconsin.  Over the years the shop has survived some very trying times including flooding, the original shop being torn down and a move across town.  Whew!  What an adventure!

Today, Julie R Dance & Skate is the largest full-service shop of its kind in the state of Wisconsin.  Bringing dance and skate apparel and accessories to those who need it, Julie R Dance & Skate travels to multiple figure skating and dance competitions throughout the year in Wisconsin, Illinois, Michigan, and   Minnesota.

Julie R is dedicated to serving her customers and the communities in which they live through donations to many local organizations and through direct participation with many local committees, businesses and events.  

So, no matter where you live, if you are a dancer, figure skater or gymnast, Julie R Dance & Skate is here for you!  We have you covered!
Shop Hours
Monday thru Thursday 2:00pm - 7:00pm
Saturday: by appointment
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